Best E-Commerce Platforms 2023: Pros, Cons, Pricing

Although Wix offers multi-channel selling options, it has fewer shipping tools than Shopify’s Shopify plan. Retailers with over 100 transactions monthly may prefer a package with unlimited automatic tax calculations like Weebly’s Performance plan. Formerly known as Magento, Adobe Commerce offers real-time inventory control, SEO features, marketing automation tools and multi-store functionality. In a headless approach, an ecommerce platform’s frontend and backend are decoupled from one another, with each existing as its own system before being integrated with the other. This offers maximum flexibility to bring a bespoke approach to a store.

What software to use for ecommerce

Its e-commerce features, available with Business Basic on upwards, cover all core functionality you’d expect. Wix allows you to accept online bookings for appointments, schedule online services, manage your staff, stream videos, and much more. Below, you’ll find full write-ups of each of the best ecommerce platforms on our list. The platform was founded as 3dcart back in 1997 and acquired by Shift4 Payments in 2020. Shift4Shop is designed to support ecommerce stores of any size and is loaded with features.

Nexcess StoreBuilder

Its available tools make it possible for any niche or industry to be successful. Choosing the right e-commerce platform is crucial for any online business. It forms the basis of your digital store, impacting user satisfaction, sales, and business growth.

What software to use for ecommerce

The digital world is now flooded with options in nearly every retail market, so staying abreast of e-commerce trends is crucial for any business hoping to excel in any industry. Generally, most sellers find the Basic plan ($29 per month if billed annually) more than sufficient to handle their store’s needs. It includes up to two staff accounts, shipping discounts, POS access (via Shopify POS Lite, which works fine for small events) and abandoned cart recovery.

Best e-commerce platforms in 2023

BigCommerce walks you through the steps needed to set up your eCommerce store. You begin by adding your products and only build your website further through the setting-up process. There are clear instructions about what information is needed and links to help files related to what you’re filling out. If there’s a third-party app that can help you more than what BigCommerce provides, you’ll have the opportunity to install that app right from the admin console. Much of Sellozo’s user-centric design shines in its Campaign Studio.

What software to use for ecommerce

Your eCommerce platform should offer multiple support options including live chat, email, phone, and self-help options like a knowledge base or community forum. How will you know if your site is performing as well as it could? Any eCommerce platform you choose should have built-in analytics that will make it easy for you to track the eCommerce metrics that are important to your business. You’ll want to be able to track average order value, sales conversion rates, customer lifetime value, churn rate, and more.

Platform-as-a-Service (PaaS)

Shopify Basic is Shopify’s entry-tier plan and the best e-commerce platform. Shopify Basic allows two staff editors and unlimited products and storage. With built-in tax liability, fraud monitoring and automation tools, Shopify Basic is an exceptional out-of-the-box solution for new and established retailers. E-commerce platform paid subscriptions range from $16 to $105 monthly or $12 to $82.50 monthly with annual billing. Weebly Professional offers the lowest-priced monthly and yearly plans. But Shift4Shop has a free version for online retailers who process $500 or more monthly.

What software to use for ecommerce

You buy a URL, pay a monthly hosting fee, and process payments through the provider’s credit card services. Access to the software is typically limited to the customer-facing front end and the business-facing back end. Ecommerce Platforms is a review site that shows the good, great, bad, and ugly of online store building Ecommerce Software Solutions software. We strive to provide easy to read reviews that will help you choose which ecommerce platform is right for you. We maintain an affiliate relationship with some of the products reviewed as well, which means we get a percentage of a sale if you click over from our site (at no cost to our readers).

How to create your own ecommerce solution

Also, for things like dropshipping or some advanced payment processing, discounts, gift cards and etc., you generally need extra plugins (add-ons). While they can be installed quite easily, it is another step that you need to take care of on top of the standard setup. In fact, its most expensive plan supports merchants selling up to $200k in sales per year. However, you’ll have to contact them directly for more information. Design-wise, Squarespace is THE king when it comes to template quality and versatility.

You can rewrite URLs, edit meta titles and meta descriptions, and set up redirects as needed. The platform also has more than 180 modules that will help you improve your SEO and ensure that you’re on top of the SERPs. You’ll be able to configure URLs, customize 404 pages, set up keyword redirects, customize SEO tags, control access to storefront servers, and edit the robots.txt file. Magento integrates with Google Analytics and includes reporting for sales, taxes, abandoned carts, and more.

Ecommerce Website Design Considerations

It is built on WordPress, and you run it behind your existing WordPress site. It also means that you can benefit from WordPress’s SEO capabilities. However, being on WordPress means that you have to separately buy hosting, a domain name, and an SSL certificate, all of which are catered for by many of the stand-alone eCommerce platforms.

  • Brand management software is a category of brand management tools that allow marketing agencies,marketing teams, and brand managers to streamline their workflows.
  • Shopify Basic is Shopify’s entry-tier plan and the best e-commerce platform.
  • However, the best part of WooCommerce is the expansion and freedom that it offers.
  • If most of that doesn’t make sense to you, you’ll probably want to choose a different eCommerce platform.
  • Cheaper plans have smaller storage capacity, so if you have a fairly large product database or plan to have multiple images per product, then you will have to think about how much you need.

Every time a new platform comes around, I’m the first to get my hands on it. It all begins with understanding what a given platform is meant to do and what type of user it aims to help. TikTok has emerged as a social media powerhouse, boasting over 1 billion monthly active… Every website created with Zyro will be optimized for search engines automatically.